The Fitness Trainer’s Playbook

29 Years of Real-World Experience. 150+ Strategies.

This book is about your success. 

It’s stripped down. No flashy design. No hype or fitness marketing buzzword. No sugarcoating. 

If you’re tired of the same recycled, surface-level advice everyone gives trainers… this book is for you.

This book is all about the proven, real-world systems that work to fill your schedule and maximize your income doing what you love. 

8 out of 10 trainers fail and do not make it 5 years in this industry. And hAlf of those who do make it are often not making enough income to get by.

If you’re a personal trainer or fitness coach ready to build a lasting, profitable business that defies the odds, this book is for you.

You’ll learn:

• Sales & marketing strategies that actually work to attract quality clients
• The truth about client retention (and why keeping even one client is worth $10,000)
• Confident, ethical ways to close sales—without sounding like a pushy salesperson
• How to know if you’re ready to open your own gym (and what to put inside)
• Why mastering fat loss makes you the most in-demand trainer in your market

This book is loaded with tried and true, actionable insights and systems I’ve tested over nearly three decades—no AI, no failed trainers marketing a success they never personally experienced. Just straight talk, tips and strategies from someone who’s built a full-time, profitable career and wants to help others do the same.

I can’t wait to hear from you about which tips, strategies and ideas helped you the most!