The Fitness Trainer’s Playbook

29 Years of Real-World Experience. 150+ Strategies to Stand Out, Get More Clients, Make More Money, and Build a Sustainable Fitness Career 

Everyone’s got the same certifications. 

Everyone’s watching the same influencers. 

Everyone blends in with everyone else. 

That’s why 8 out of 10 trainers don’t last 5 years. And most of the ones who do still aren’t making enough to live freely or feel secure. 

If you want to be one of the few who actually make it in this industry…

Not just scraping by…but building a career you love and are proud of …

You have stop following the herd. Think different. Operate different. 

That’s what this 400-plus page book is here to help you do.

I am not saying you’ll agree with everything in these pages.

But, I guarantee: with over 150 proven, real-world strategies, tips and ideas I’ve used in my 29 year career…

You’ll find plenty that will fill your schedule, maximize your income and help you build the career you’ve always wanted. 

I promise you….you CAN do it! 

This isn’t AI generated, generic business advice for trainers. 

Just real lessons from the trenches…tested and proven with real clients, real results, and real income…more than I ever thought possible when I first became a trainer…then had no idea where to start building my fitness business. 

You’ll learn:

• Sales & marketing strategies that actually work to attract quality clients
• The truth about client retention (and why keeping even one client is worth $10,000)
• Confident, ethical ways to close sales—without sounding like a pushy salesperson
• Want to open your own gym? The truth about gym ownership and how to know if you’re ready and what to do if you are
• Why mastering fat loss makes you the most in-demand trainer in your market

This book is loaded with tried and true, actionable insights and systems… tested over nearly three decades.

Let’s build you a career most trainers only dream about. 

The Author

Jeff Andora, 29-Year Trainer, Author of The Fitness Trainer’s Playbook and owner of Flash Fitness. 

(Still coaching. Still learning. Still loving what I do.)